What is
dyslexia?
Made by Dyslexia (UK)
Every year, dyslexic children Google the question “What is dyslexia?” only to find terms like “intellectual disability”.
This results in 9 out of 10 dyslexic kids feeling their future is hopeless. Whilst we can’t change the definition, we can hijack the search. We created a film with the same title as the most common Dyslexia search term, ‘What is dyslexia?’.
Visual identity, DDB/BBDO Melbourne / 2026
