With 90% of Australians concerned by the rise of AI "slop," Crikey needed to prove how easily the truth is distorted. So, we built the Bullshit’o’Meter, an interactive tool that lets users take factual stories and instantly polarize them into sensationalist "bullshit" using bespoke LLMs. By putting misinformation controls in the hands of the public, we turned a threat to journalism into a masterclass on spotting digital manipulation.
Motion Design, DDB Melbourne / 2024